⭐️ 3 Steps To Create An Amazing Online Subscription Studio! This is a live chat with Vimeo filmed at an event for fitness and wellness online influencers --some with millions of fans, who wanted to know my top tips for creating my online Fit & Fierce Club (yoga, fitness and wellness pro tips channel) you're here on right now. Watch and learn, and the My Top 3 Tips are below! ⬇️
Creating your best content online or off must include these 3 things:
A mistake too many people make, Sadie says, is to start adding videos to their new SVOD site without a defined strategy. But if your content strategy is random, then your audience will be random, too. You can’t please everyone, so think carefully about how you want to spend your time and what audience you want to attract. The more clear you are about who you are and what you offer uniquely, the more you will attract your most aligned community (and avoid refunds).
Homework: Decide what sections your new video site will have (don’t go too broad!).
If your content strategy is random, then your audience will be random, too.
Once you’ve mapped out your content strategy and site structure, it’s time to get creative. Make sure each offering and promotional push clearly offers your viewers value, is specific to your desired message, and targets a clear challenge/solution for your viewer. “Yoga Flow: Backbends,” for instance, is not as attractive a title as “Heart-Opening Yoga Flow.” Simple shifts and more streamlined themes can create miracles for increasing your subscription rate.
Homework: Within your video sections, write ten classes made for specific outcomes that would fit well within your brand — and add value for your audience.
Whatever you promise your first subscribers, make sure you can keep up that pace. “I know I can make (or film and bank up) a new class each week,” says Sadie. “I might make more, but I can promise that ‘I post new content every week!’”
One of the best ways to plan for life’s little interruptions is to create a batch of content ahead of time, then publish it on a set schedule throughout the month. Sadie sometimes films as many as eight classes in one week, knowing that the backlog of content will last for a month or more.
Homework: Create a content creation plan: choose a shooting/editing schedule that works within your current weekly routine. and then just begin!
Pro Tip: Film a bunch — maybe 20 videos — before you even launch so your page looks rich from day one.